Who is responsible for your data

This website and the Auvrien service are operated by MEIMO INTERNAL TECHNOLOGY LIMITED, Hong Kong Business Registration No. 79535533-000-01-26-7, at RM 1911 LEE GARDEN ONE, 33 HYSAN AVENUE, CAUSEWAY BAY, HONG KONG.

Personal data we collect

Depending on how you use the website, we may collect:

• Identity and contact details, such as your name, email address, telephone number and delivery address.
• Order information, including products, selected options, transaction status, delivery and return history.
• Messages and service records when you contact us by email, WhatsApp or another support channel.
• Technical information such as IP address, device, browser, approximate location, cookie identifiers and website activity.
• Marketing preferences and any consent or opt-out record.

Payment card details are generally collected and processed by the payment service presented at checkout rather than stored directly by us.

How and why we use it

• To accept, prepare, dispatch, deliver and support your order.
• To provide returns, warranty review, fraud prevention and client-care services.
• To maintain account, transaction and business records.
• To secure, troubleshoot and improve the website and shopping experience.
• To send service messages and, where permitted, marketing you can opt out of.
• To meet legal, regulatory, tax and dispute-resolution obligations.

We limit collection and use to information reasonably needed for the stated purpose.

Service providers and international processing

We may share necessary data with companies that help us operate the service, such as website hosting, payment, fraud screening, analytics, communications, customer support, logistics and professional advisers. These providers receive only the information relevant to their role and are expected to protect it.

Because orders are delivered worldwide and service providers may operate in other locations, data can be processed outside your home jurisdiction. We use reasonable contractual and operational safeguards appropriate to the service.

We may also disclose information where required by law, a regulator, court process, or to protect legal rights and service security.

Cookies and website measurement

Cookies and similar technologies help the website remember your cart and preferences, keep the service secure, measure performance and understand how pages are used. Some are necessary for shopping functions; others may support analytics or marketing.

You can restrict cookies through your browser. Blocking necessary cookies may prevent parts of checkout or account functionality from working correctly.

Retention and security

We keep personal data only for as long as reasonably needed for the purpose collected, including order support, returns, warranty, accounting, legal and dispute requirements. Retention periods differ by record type.

We use reasonable administrative, technical and access controls to reduce unauthorized access, alteration, loss or disclosure. No internet service can promise absolute security, so please also protect your account credentials and contact us if you suspect misuse.

Your choices and requests

Subject to applicable law, you may ask to access or correct personal data we hold about you, withdraw marketing consent, or raise a concern about how information is used. We may need to verify your identity and retain information where law or legitimate record-keeping requires it.

Marketing messages include an unsubscribe method where applicable. Service messages about an order are not marketing and may still be necessary.

Children and policy updates

The service is not directed to children and we do not knowingly seek personal data from children without appropriate authorization. We may update this policy to reflect service, legal or operational changes. The current version and update date will remain published here.

Contact about privacy

Email info@sooinstyle.com with the subject “Privacy request”, or write to MEIMO INTERNAL TECHNOLOGY LIMITED at the registered address above. Describe the request clearly and include the email or order reference connected with the data.